180
Adidas climacool
A light bulb, a Swann-Morton surgical scalpel blade and an Iwata air brush. Combine those, add lots of patience and dedication and voilà: the ClimaCool ads are born! The light bulb shows all ‘breathing’ parts of the new shoe, the airbrushed parts emphasize this in a graphical way.
Contribution
Photo retouching, dye-cutting a ‘shoe-shaped’ template, airbrushing the right-hand part (landscape) or upper part (portrait) of the image.
Reference
Mark Kenny
studio manager
markk@180amsterdam.com
+31 20 422 2180