air max 2016
Art working on an epic scale: a 100 meter long outdoor execution to introduce Nike’s new Air Max. Above this 2 meter high fence, certain parts stick out, 3D modelled city attributes like traffic lights, street lights, etc. With a tight deadline, it pushed planning and execution to the Max… The gallery below shows the ‘flat’ artwork, actual situation by daylight and night, both original and retouched versions.
London studio manager
Layout, photo retouch and production.
The final art-work in situ by daylight…